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SHOPMATE

Elevate the journey

Turn everyday shopping carts into connected, engaging shopper journeys, at scale.

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SHOPMATE

Physical retail has changed.
Shopper expectations have changed.

Online shopping didn’t just change ecommerce, it changed what people expect every time they walk into a store.

Today’s shoppers expect speed, personalization, transparency, and control. Retailers need to deliver all of that while reducing labor pressure, improving efficiency, and growing basket value.

This is already shaping how retailers compete today.

ShopMate | Shopper Engagement

The shopping cart has become the digital
touchpoint of the store.

ShopMate is the shopper engagement layer of the Cust2Mate platform, transforming everyday shopping trips into connected, guided, personalized, and frictionless journeys, from entry to checkout.

Guide every journey

Turn every shopping trip into an easier journey with intuitive navigation, product discovery, and real-time assistance.

Personalize every moment

Recognize every shopper and deliver the right offers, rewards, and recommendations at the right time.

Simplify every trip

Eliminate friction with fast scan-as-you-go shopping, transparent basket management, and seamless checkout.

Secure every journey

Protect every shopping journey with built-in security and loss-prevention capabilities that help retailers reduce risk while keeping the shopper experience frictionless.

See the platform behind ShopMate

Shopper Experience

One connected journey. Smarter every step.

Everything shoppers need is already on the cart.

From loyalty and shopping lists to product discovery, real-time basket tracking, personalized offers, and checkout, ShopMate keeps every step connected in one seamless journey.

Welcome Back

Activate loyalty and shopping lists from the moment the trip begins.

Make product discovery easier and keep shoppers moving.

Surface relevant and personalized offers at the point of decision.

Provide real-time basket and spending visibility throughout the trip.

Offer flexible checkout flows that reduce friction and improve throughput.

Bring ShopMate to your store

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Key Features

Everything shoppers need, at every stage of the journey.

ShopMate brings together the tools that guide, personalize, and simplify every shopping trip. From loyalty and shopping lists to product discovery, real-time offers, flexible checkout, and built-in security.

Before shopping

Loyalty login

Connect shoppers to their loyalty profile, benefits, and personalized experience from the start.

Shopping lists

Bring shopping lists directly into the cart and track progress as items are added.

Product search and location

Help shoppers find products faster with on-screen search and location data where available.

Scan-as-you-go

Let shoppers scan products as they move through the store.

Running total and savings

Show basket value, discounts, promotions, and savings in real time.

Coupons and promotions

Surface available offers and promotions throughout the trip.

Personalized offers

Deliver relevant offers based on loyalty, cart activity, shopping behavior, or location.

Flexible checkout

Support on-cart payment or transfer the basket to the retailer’s existing POS, kiosk, or self-checkout flow.

Queue management

Let shoppers join service-counter queues from the cart and keep shopping until their turn.

Security built in

Use product identification, weight validation, CV, AI-based anomaly detection, shopper prompts and order validation to reduce errors and shrinkage without disrupting the experience.

Proven Impact

Built for adoption.
Proven in real stores.

Higher average basket value, with 5 more items per transaction
Up to 0 %
Larger basket size compared with regular carts and SCO
Up to 0 %
Repeatedly returning shoppers
0 %
Shopper satisfaction
0 /5
Cashier lines removed in per store
0 -10
Days to deploy the system per store
0 -2

Measured across live customer deployments.

The Cust2Mate Ecosystem

One platform. Three connected solutions.

ShopMate

Elevate the journey

Turn everyday shopping carts into connected, engaging shopper journeys, at scale.

MediaMate

Own the moment

Influence shoppers with personalized retail media right where decisions are made.

Explore MediaMate

InsightMate

Lead with insight

Understand the full in-store shopper journey, using untapped, actionable data.

Explore InsightMate

ShopMate, MediaMate, and InsightMate are built on the same connected platform. Each solution delivers value on its own, but together they create a continuous cycle of shopper engagement, retail media activation, and in-store intelligence, making every shopping journey smarter and every interaction more valuable.

Business Value

Shoppers. Retailers. Brands.

Powerfully Connected at the Smart Cart.

Shoppers

A smoother, more rewarding trip.

ShopMate makes shopping easier, more personalized, and more rewarding. Shoppers save time, discover relevant offers, and move through the store with greater confidence and fewer interruptions.

Retailers

A more efficient, higher-performing store.

ShopMate helps retailers increase operational efficiency, grow basket value, improve shopper satisfaction and loyalty, and create a connected foundation for future digital services.

Brands / CPGs

Meaningful engagement at the moment of decision.

ShopMate creates a digital touchpoint where brands can engage shoppers with relevant messages and offers while purchase decisions are still being made. MediaMate extends these capabilities into a complete retail media solution.

Powered by the Cust2Mate Platform

See the platform behind ShopMate.

Behind every ShopMate implementation is the Cust2Mate Platform, a unified platform that brings together innovative smart cart technology, enterprise software, and seamless retail integrations to deliver an experience that’s intuitive for shoppers, simple for store teams, and built to scale across the enterprise.

Explore the Cust2Mate platform

FAQ

Can ShopMate be implemented without MediaMate or InsightMate?

Yes. ShopMate can be deployed as a standalone shopper engagement solution. Retailers can add MediaMate and InsightMate as their retail media and data strategies evolve.

Does ShopMate integrate with our existing retail systems?

Yes. ShopMate is designed to connect with existing systems such as POS, loyalty, product catalogue, promotions, payment, and checkout platforms. The exact integration model depends on the retailer’s environment and operating requirements.

Do retailers need to replace their existing shopping carts?

Not necessarily. Cust2Mate’s modular smart cart technology is designed to retrofit compatible existing cart fleets, helping retailers modernize the shopping journey without automatically replacing every cart.

What checkout options does ShopMate support?

ShopMate can support multiple checkout flows, including payment on the cart or transferring the basket to an existing POS, kiosk, or self-checkout station. The final setup is configured around the retailer’s store model and payment infrastructure.