MediaMate
Own the moment
Influence shoppers with personalized retail media right where decisions are made.
Talk to our teamThe New Reality
Retail media has evolved.
In-store media needs to catch up.
Online retail media can use shopper behavior, context, and transaction data to make campaigns more relevant and measurable. Inside the physical store, media still relies heavily on fixed screens and signs that show the same message to everyone.
But the aisle is where shoppers compare products, build baskets, and make purchase decisions. Retailers and brands need a media channel that can move with the shopper, respond to real shopping behavior, and show what happened after the message appeared.
Retail media has reached the aisle.
The smart cart brings it to the moment of decision.
MediaMate | In-Store Retail Media
Retail media where decisions happen.
MediaMate is the retail media layer of the Cust2Mate platform, transforming the shopping journey into contextual, personalized, measurable, and monetizable retail media opportunities, from entry to checkout.
Reach the right shopper
Reach shoppers throughout the shopping journey while they actively browse, compare products, and build their basket.
Deliver the right message
Deliver personalized campaigns based on shopper identity, real-time behavior, shopping intent, basket activity, and journey stage.
Measure the right outcomes
Connect every campaign to measurable business outcomes, from shopper engagement and basket behavior to attributed sales and campaign performance.
Media Moments
Every shopping journey creates moments to engage.
Every shopping journey already creates valuable media moments.
MediaMate connects campaigns to real shopping behavior, activating the right message as shoppers move through their journey, from login and product discovery to basket building and checkout.
Start with Context
Use available store, cart, time, loyalty, and shopper signals from the moment the trip begins.
Guide Discovery
Surface sponsored products, offers, and branded content while shoppers search, browse, or review their shopping list.
Respond to the Basket
Trigger relevant campaigns when products are scanned, removed, combined, or when basket value reaches a defined threshold.
Match the Moment
Deliver aisle- or location-based campaigns where in-store location technology is available.
Close the Loop
Measure views, interactions, items sold, attributed sales, and return indicators.
Make every in-store media moment count.
Schedule a DemoKey Features
Everything needed to make every moment count.
From campaign creation and intelligent targeting to on-cart delivery, measurement, and platform integration, MediaMate powers the complete in-store retail media workflow.
Manage
Activate
Deliver
Measure
Campaign management
Create, schedule, manage, and optimize campaigns from one central system.
Retail media platform integration
Connect with retailer or third-party retail media platforms to initiate and present campaigns on the smart cart screen.
Contextual triggers
Activate campaigns using loyalty, shopping lists, product scans, searches, basket activity, journey stage, or location where available.
Personalized campaigns
Use available shopper and journey data to tailor messages, offers, and recommendations.
Personal media screen
Use the large 13.3-inch touchscreen as a personal, interactive media surface directly in front of the shopper.
Rich media formats
Support static ads, video, interactive promotions, coupons, branded content, and third-party messages.
Closed-loop measurement
Connect campaign exposure and engagement to add-to-cart behavior, items sold, attributed sales, and related outcomes.
Performance dashboards
Track ad views, engagement, add-to-cart rate, items sold, attributed sales, and return indicators.
Measure What Matters
Measure every campaign, from engagement to business outcomes.
Ad Views
Campaign exposure across shoppers and shopping trips.
Reach
Viewers, unique viewers, frequency, and store-level reach.
Engagement
Products added to cart, added to list, clicks.
Items Sold
Units of promoted products purchased following campaign exposure.
Attributed Sales
Revenue attributed to campaign exposure based on the selected attribution model.
Business Impact
ROAS and retailer-defined performance measures.
Available metrics depend on campaign configuration, retailer integrations, and the selected attribution model.
The Cust2Mate Ecosystem
One platform. Three connected solutions.
ShopMate
Elevate the journey
Turn everyday shopping carts into connected, engaging shopper journeys, at scale.
Explore ShopMateMediaMate
Own the moment
Influence shoppers with personalized retail media right where decisions are made.
InsightMate
Lead with insight
Understand the full in-store shopper journey, using untapped, actionable data.
Explore InsightMateShopMate, MediaMate, and InsightMate are built on the same connected platform. Each solution delivers value on its own, but together they create a continuous cycle of shopper engagement, retail media activation, and in-store intelligence, making every shopping journey smarter and every interaction more valuable.
Business Value
Retailers. Brands. Shoppers.
Connected at the moment of decision.
Retailers
Build a measurable in-store retail media business.
MediaMate creates a premium in-store inventory, strengthens brand partnerships, and connects media investment to measurable business outcomes.
Brands / CPGs
Influence purchase decisions when they matter most.
MediaMate delivers context-aware campaigns that engage shoppers during product discovery and basket building, while measuring attributed sales and campaign performance.
Shoppers
Receive timely, relevant shopping experiences.
Shoppers discover useful offers, product recommendations, and promotions that help shoppers make better decisions without disrupting their trip.
Powered by the Cust2Mate Platform
See the platform behind MediaMate.
Behind every MediaMate implementation is the Cust2Mate Platform, a unified platform that brings together innovative smart cart technology, enterprise software, and seamless retail integrations to deliver contextual retail media that’s simple to activate, easy to manage, measurable at scale, and built for enterprise retail.
Explore the Cust2Mate platformFAQ
Yes. MediaMate integrates with retailer and third-party retail media platforms, allowing campaigns to be created, activated, and measured within the retailer’s existing retail media ecosystem.
Unlike static screens and signage, MediaMate delivers personalized, contextual campaigns on the smart cart during the shopping journey, responding to shopper behavior and connecting media exposure to measurable business outcomes.
Campaigns can be triggered by events such as shopper login, product scans, products searched for, items in a shopping list, cart location, basket value, product removal, or the shopper moving toward checkout.
MediaMate can help track campaign performance indicators such as ad views, engagement, add-to-cart behavior, items sold, attributed sales, and return indicators, depending on available data and the selected attribution model.
Yes. MediaMate is built on the ShopMate smart cart platform, using its shopper interface, contextual signals, and shopping journey data to deliver personalized in-store retail media experiences.