InsightMate
Lead with insight
Understand the full in-store shopper journey. Turn untapped data into actionable intelligence.
Talk to our teamThe New Reality
Retail has become data-driven.
The in-store journey is still a blind spot.
Online channels reveal how shoppers search, browse, respond, and buy. In the physical store, retailers often see the final transaction, but not the journey that led to it.
Without visibility into the shopping journey, retailers and brands are left making critical decisions with incomplete information, from merchandising and operations to retail media and shopper experience.
The journey generates valuable data. The smart cart captures it. InsightMate makes it visible.
InsightMate | In-Store Intelligence
Turn in-store behavior into business intelligence.
InsightMate is the retail intelligence layer of the Cust2Mate platform, transforming connected shopper journeys into actionable insights that help retailers, brands, and partners make smarter business decisions.
Understand every journey
Capture and connect shopper behavior across searches, scans, baskets, interactions, movement, and purchases.
Reveal what matters
Transform connected journey data into trends, opportunities, benchmarks, and actionable insights.
Improve every decision
Support smarter decisions across merchandising, operations, retail media, promotions, store layout, and shopper experience.
Insight Moments
One shopper journey. Every signal connected.
Every shopping journey already generates valuable data.
InsightMate connects signals from searches, scans, basket activity, screen interactions, timing, location, and purchase outcomes into one continuous view of the in-store shopper behavior.
Capture Signals
Capture shopper signals across the journey, including searches, scans, basket activity, screen interactions, timing, and location where available.
Connect Signals
Bring individual signals together into one continuous view of the shopping journey, from entry to checkout.
Reveal Patterns
Reveal shopper behavior, friction points, campaign response, and emerging opportunities.
Measure Performance
Compare journeys, stores, categories, campaigns, and time periods to understand what is changing and why.
Drive Action
Turn insights into better merchandising, retail media, operational, and strategic decisions.
Put your in-store data to work.
Schedule a DemoKey Features
Everything needed to turn data into decisions.
From connected shopper signals to actionable intelligence, InsightMate transforms shopping journey data into insights that drive better decisions.
Understand the Journey
Optimize Store Performance
Turn Insights into Action
Share Insights Securely
Journey intelligence
Understand shopper behavior across the entire shopping journey.
Category & basket insights
Reveal product relationships, basket trends, and merchandising opportunities.
Store performance insights
Optimize operations, layout, checkout flow, and store performance.
Campaign performance analytics
Measure retail media from engagement to business outcomes.
Decision dashboards
Monitor KPIs and trends with intuitive dashboards built for retail teams.
AI-powered insights
Automatically uncover patterns, anomalies, and recommendations.
Brand & partner insights
Create aggregated insights for brands, CPGs, agencies, and partners.
Privacy & governance
Protect shopper data with enterprise-grade governance and retailer controls.
Turn Insight into Action
Better decisions, powered by connected shopper intelligence.
Merchandising
Improve assortment, product placement, category performance, and cross-sell opportunities.
Store Operations
Identify journey patterns, dwell time, service demand, and points of friction.
Retail Media
Connect campaign exposure to engagement, basket action, and sales impact.
Promotions
Units of promoted products purchased following campaign exposure.
Checkout
Revenue attributed to campaign exposure based on the selected attribution model.
Strategy
ROAS and retailer-defined performance measures.
The Cust2Mate Ecosystem
One platform. Three connected solutions.
ShopMate
Elevate the journey
Turn everyday shopping carts into connected, engaging shopper journeys, at scale.
Explore ShopMateMediaMate
Own the moment
Influence shoppers with personalized retail media right where decisions are made.
Explore MediaMateInsightMate
Lead with insight
Understand the full in-store shopper journey, using untapped, actionable data.
ShopMate, MediaMate, and InsightMate are built on the same connected platform. Each solution delivers value on its own, but together they create a continuous cycle of shopper engagement, retail media activation, and in-store intelligence, making every shopping journey smarter and every interaction more valuable.
Business Value
Retailers. Brands. Partners.
Powered by connected shopper intelligence.
Retailers
Make better business decisions.
Improve merchandising, operations, retail media, and the shopper experience with connected in-store intelligence.
Brands / CPGs
Understand what drives purchase decisions.
Reveal how shoppers discover, consider, and choose products to optimize campaigns, promotions, and category performance.
Partners
Turn shopper intelligence into value-added services.
Build richer insights, recommendations, benchmarks, and analytics using aggregated shopper intelligence.
Powered by the Cust2Mate Platform
See the platform behind InsightMate.
Behind every InsightMate implementation is the Cust2Mate Platform, a unified platform that brings together innovative smart cart technology, enterprise software, and seamless retail integrations to transform connected shopper journeys into actionable retail intelligence that’s easy to access, simple to understand, and built to support better decisions across the enterprise.
Explore the Cust2Mate platformFAQ
InsightMate is Cust2Mate’s in-store intelligence platform, transforming connected shopping journey data into actionable insights for retailers, brands, and partners.
InsightMate connects signals from across the shopping journey to reveal shopper behavior, product interactions, basket trends, campaign performance, operational bottlenecks, and merchandising opportunities.
InsightMate can integrate with retail systems, business intelligence platforms, and other data sources, enabling retailers to incorporate shopping journey insights into their existing analytics environment.
InsightMate can integrate with retail systems, business intelligence platforms, and other data sources, enabling retailers to incorporate shopping journey insights into their existing analytics environment.
Yes. InsightMate can connect campaign exposure and engagement with shopper behavior, attributed sales, and other business outcomes, depending on available data and the retailer’s attribution model.
Yes. InsightMate is powered by the ShopMate platform, using connected shopping journey data captured during the in-store experience to generate actionable intelligence.
InsightMate is designed to support responsible analytics through aggregated or anonymized data where appropriate, retailer-controlled permissions, and clear data governance based on the retailer’s configuration and applicable requirements.